Trump’s ‘Department of War’ rebrand shows the power of rhetoric in framing political narratives

United States President Donald Trump renamed the Department of Defence (DoD) the ‘Department of War’ in an executive order issued on Sept. 5. Subsequently, ‘Secretary of War’ Pete Hegseth stated that the government is “going on offence, not just defence.” The White House’s rebranding of the institution is not a[Read More…]

Maple-washing by grocery giants threatens the Canadian domestic market

The Canadian Food Inspection Agency (CFIA) confirmed 12 cases of ‘maple-washing’ between February and May 2025, a marketing tactic that exploits Canadian patriotism to encourage sales of imported goods. The agency caught multiple grocery chains promoting non-Canadian products using “Product of Canada” and “Made in Canada” labels, as well as[Read More…]

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