Sky Sports’ short-lived TikTok account, Halo, which was marketed as “Sky Sports’ lil sis,” lasted mere days before the company quietly pulled the plug due to intense backlash. Originally designed to “create a space alongside Sky’s existing social channels for new, young, female fans,” the initiative instead sparked immediate criticism.[Read More…]
Tag: women athletes
Maternity in sports must be brought into modernity
The past decade has seen remarkable progress in protections for pregnant athletes. In 2020, FIFA and the Women’s National Basketball League (WNBA) introduced mandatory paid maternity leave. The Premier Hockey Federation (PHF) also has paid maternity leave and maintains that no player can be released from their team due to[Read More…]
