As Israel continues its genocide in Gaza, it remains critical that students support the Palestinian people’s struggle for freedom. Central to this struggle is the Boycott, Divestment, and Sanctions (BDS) Movement, which uses global economic and cultural pressure to challenge systems of occupation and apartheid. This strategy allows consumers to take meaningful action with every purchase; each choice is intentional and impactful. To help you participate effectively and uphold your commitment to boycotting, The Tribune has compiled a list of responsible alternatives to companies targeted by the BDS movement.
McDonald’s
The BDS National Committee calls for a global boycott of McDonald’s, citing its support for the Israeli Defense Forces (IDF) through providing free meals and displaying complicity on its social media channels. The boycott is intended to put pressure on the company to sever ties with its Israeli franchisees for supporting genocide, and on its Malaysian franchisees for targeting and attempting to silence solidarity activists. For those looking for alternatives, Burger Bros on St.-Laurent offers juicy burgers, generous milkshakes, Lebanese poutine, and a wide range of halal options at affordable prices. Open as late as 3:30 a.m. on Fridays and Saturdays, it’s a solid choice for late-night fast food you can actually feel good about.
Coca-Cola
Coca-Cola’s Israeli franchise operates in illegal settlements and its subsidiaries profit from occupied land, making the company complicit in war crimes under international law. If you want to support a local, ethical alternative, look no further than Zamalek. Inspired by the vibrant Egyptian hibiscus tea karkadé, Zamalek offers multiple flavours from cola to hibiscus ginger. These refreshing canned drinks are available throughout the city—from supermarkets to restaurants. Beyond great taste, Zamalek’s partnerships reflect solidarity, from backing fundraising efforts for a family within the Gaza strip to sponsoring the Copa Palestina tournament. For another great option, consider supporting Salaam Cola the next time you’re eating out. From Mintar to Pumpui, restaurants all over the city stock this ethically-sourced cola, which pledges 10 percent of profits to charities supporting Palestine.
Domino’s Pizza
Domino’s Pizza stayed silent when its branches in Israel supported genocide and donated to the IDF. For those looking to support local alternatives, Fugazzi Pizza operates in multiple locations across the city. Fugazzi is known for its 12-inch artisanal pizzas, starting at just $11 CAD. The menu includes a well-priced lunch special featuring a pizza and drink for $11.95, ideal for a quick and satisfying midday option. Fugazzi also offers two combo deals that provide added value for those dining with others or looking to keep meals affordable. In addition to quality ingredients and creative flavours, choosing Fugazzi means supporting a local business that isn’t tied to international chains complicit in human rights violations.
Reebok
Reebok sponsors the Israel Football Association, which includes teams based in illegal settlements built on occupied Palestinian land. For a local alternative, Lolë is an activewear brand that offers functional clothing for physical activities like yoga and running. Founded in Montreal, this label also offers outerwear suited for the city’s unforgiving winters. Additionally, the company emphasizes sustainability: Lolë utilizes recycled plastics in its production processes, reducing the environmental impact of its products. Major brands like Reebok can be tempting because of their wide availability and heavy promotion, but Lolë has several locations in the Montreal area, allowing for a convenient—and ethical—shopping experience.
