When people think about popular, treasured romantic comedies, a few titles immediately come to mind: 10 Things I Hate About You, When Harry Met Sally, Love Actually, and 13 Going on 30. These films continue to dominate conversations about classic love stories and remain some of the most beloved in the industry. They make us laugh while giving insight into relationships, which transform into life lessons. But what do they—and most rom-coms—have in common? They primarily centre white leads and white storylines as the face of love, reinforcing the idea that they are the standard for romantic narratives. Some films completely lack diverse racial representation, and when there is representation, Black characters are confined to supporting roles, often reinforcing stereotypes.
In North America alone, over the last 31 years, the rom-com genre has brought in $11.7 billion USD. This widespread popularity emphasizes the influence of their message—who is represented and who is not—leaving a majority of viewers underrepresented. In 2024, white actors occupied 74.7 per cent of top roles in films, while Black actors only made up 10.7 per cent of these leading roles. This is even more striking considering that a study conducted in 2025 found that the majority of movie-goers are BIPOC.
The rom-coms that do include Black representation often reduce characters to caricatures like ‘The Black Best Friend,’ an attempt for productions to seem inclusive by diversifying the cast and narrative structure while still pushing a white-centric storyline. Take Gabrielle Union’s role as Chastity Church in 10 Things I Hate About You, the best friend of co-lead Bianca Stratford (Larisa Oleynik). At the end of the film, Chastity is villainized, whereas Bianca experiences a positive character arc. It is not a coincidence that Chastity is one of the only Black characters in the film.
Alongside her is Daryl Mitchell’s Mr. Morgan, the film’s Black English teacher. He is depicted as the ‘sassy’ Black character—another common cliche in film. Unlike Chastity, Mr. Morgan has the authority to be adored for his actions rather than villainized.
10 Things I Hate About You also exemplifies how passive inclusion of Black characters in the cast doesn’t qualify as authentic representation. Most of the Black representation exists as harmful stereotypes or underlying negligence of the Black character. Even when films highlight Black love stories, there’s often a condition of trauma or social struggle that affects the storyline. It’s uncommon that the industry shows Black couples experiencing love without hardship. To combat this industry-wide ignorance, fully developing Black characters in narratives and casting more Black actors in film and TV will address the film industry’s representational needs. Diversity isn’t a difficult feat to achieve; it simply requires active effort.
Black-led rom-coms do exist. However, they simply aren’t as popularized. Brown Sugar, Love and Basketball, and Love Jones are all fan favourites centering Black couples. But if we look at the worldwide box office earnings, How To Lose a Guy in 10 Days made over $178 million USD, whereas Brown Sugar, released a year before, made only a little over $28 million USD. This large difference in earnings illustrates how Black rom-coms are simply not prioritized in the film industry. White is the default of the majority of films, and it is what’s constantly advertised to consumers worldwide. Meanwhile, Black rom-coms are typically only marketed to Black people. There’s an imbalance in the distribution system that favours white narratives.
Rom-coms are essential to modern-day pop culture. They provide comfort and hopeful love stories that shape our views on relationships. As such, these movies must go beyond telling the story of white characters and seek more racial diversity in their leads and storylines. Cast diversity is still lacking in Hollywood, and there remains a lack of care when writing non-white characters.
BIPOC representation matters because BIPOC matter; representation isn’t simply a character on screen, it is a different outlook on life, one where individuals from marginalized communities deserve to be appreciated, seen, and loved. Seeing someone who looks like you on the silver screen validates your lived experience, which is why representation matters.
