Hollywood has a marketing problem, and if recent films like Anyone But You and Mean Girls are any indication, their box office success will prolong the trend of deceptive advertising. The official trailer for Anyone But You is incredibly misleading. Instead of showcasing the rom-com’s plot and overall premise, the[Read More…]
Tag: films
Cinéma L’Amour: Beyond the merch
If you have walked around campus for more than five minutes, odds are you have seen someone sporting a “Cinéma L’Amour” tote bag. But what exactly is the Cinéma L’Amour? Are these people avid viewers of the erotic films played by the cinema or are they just posers? I decided[Read More…]