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Apple

Take a sneak peak inside Apple’s gorgeous new Chongqing Store

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This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Apple

Apple Reports Record Earnings and iPad Sales

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This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Long copy or short – You decide

As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth is, fact is, and who’s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That’s why God gave us big blue pencils. So we can expunge every example of witted waffle.

For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your entry demands more of her husband‘s time than it should.

But you will know why, won‘t you? You will have given her husband a chance to immortalize himself in print, writing some of the most persuasive prose on behalf of a truly enlightened purveyor of widgets. And so, while your dedicated reader, enslaved to each mellifluous paragraph, clutches his newspaper with increasing interest and intention to purchase, you can count all your increased profits and take pots of money to your bank. Sadly, this is not the real copy for this entry. But it could well be. All you have to do is look at the account executive sitting across your desk (the fellow with the lugubrious face and the calf-like eyes), and say ”Yes! Yes! Yes!“ And anything you want, body copy, dinners, women, will be yours. Couldn’t be fairer than that, could we?

a, Arts & Entertainment, Theatre

Sketches of a comedic dream taking shape

by Oren Lefkowitz on

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David Tichauer may have just caught his big break.

After nearly a decade of writing, performing, and honing his craft, the comedian and McGill-graduate has received word that the CBC wants him and his creative partner, Ned Petrie, to turn their monthly live quiz show into an original television series.

“We’ve been doing [The Panel Show] live for the last four or five years for a handful of people, [and] maybe 10 people will show up—that’s on a good day—making no money,” Tichauer explained with a tone of playful self-deprecation. “But we just found out a few days ago that CBC ordered a pilot that we’re going to do in March, and hopefully we’re going to get it in their regular lineup, which would be crazy.”

The series centres on a panel of comedians riffing and answering questions about obscure and hilarious news stories. Petrie is the show’s host, and Tichauer is the show’s on-camera scorekeeper, chiming in during discussions and providing a mid-show interlude involving comically inaccurate film reviews.

It’s a huge development for the Toronto-born performer, who pursues comedy full-time with a part-time job as a tutor for high school students, a gig he owes to his undergraduate education. Tichauer explained that he was a focused student in university, and has since worked extensively as a scientific researcher—comedy came to Tichauer late in life.

“[Comedy at McGill] really wasn’t on my radar,” Tichauer recalled. “My thing was sports. I tried out for the [varsity] tennis team…did not get on. So I just played intramurals: Soccer, ball hockey, that kind of stuff.”

However, Tichauer did flex his comedy guns at one point in his tenure as an undergraduate, penning a satirical article for The McGill Daily.

“It was on George W. Bush about how he was bad—pretty original, I know,” he said. “It was right when they discovered there were no weapons of mass destruction, probably 2003, 2004. [….] He was just such a silly person, just ripe for comedy.”

After graduation though, Tichauer’s passion for humour began to emerge.

“I moved back to Toronto after university, and a friend of mine was taking classes at The Second City,” he explained. “She suggested to me that I take them because she thought I’d enjoy them. I was working in a research lab at the time, and I guess I felt like I wanted to be doing something a little more creative, something a little different. So I started taking classes—weekly improv classes at Second City—and I never stopped.

Tichauer eventually completed every level of classes offered at the prestigious comedy institute, including a one-year conservatory program in which students audition to work on a full-length revue sketch show. He met many funny people in the process, including Petrie.

“After the conservatory was over, we just kept on doing it, meeting on our own time, once a week as an independent sketch troupe,” he said. “That’s how it started.”

Out of this productive social network grew Straight Man, a web series—nominated in five categories at the 2014 Canadian Comedy Awards—which Tichauer starred in and co-wrote.

“Straight Man first started without me, with three other guys [from the sketch troupe] as an offshoot because one of them knew a producer who worked at some actual TV network,” Tichauer explained. “But after that, they brought me on because they wanted to change it and add more, so I ended up writing the web series, along with Ned.”

In Straight Man, Tichauer plays the most reasonable member of a bumbling three-man comedy troupe who have just received their first professional performing contract from a powerful but shady producer. On the night that the trio celebrates the producer’s generous offer, Tichauer’s character is hit in the head by a popped champagne cork, enduring head trauma that directly affects his ability to understand humour and irony. Essentially, he is rendered unfunny, just hours before signing the contract that will make him a star.

Although Tichauer claims that the premise for Straight Man was not born out of any haunting, recurring nightmare, he admits that banking on one’s own comedic appeal isn’t exactly the most surefire investment.

“[That premise] was totally just an analytical choice, based on what we thought would be the worst thing that could happen,” said Tichauer. “That being said, it is a thing that every comedian thinks and worries about, that it’s just not going to work someday. [The ability to be funny] seems like a very ephemeral thing. It is a fear, something that every comedian thinks and worries about.”

Through years of constant performance and disciplined writing, Tichauer has reached a point of great opportunity. The work he produces in the next few months could catapult him to national recognition and prominence. Let’s just hope that he doesn’t celebrate with that bottle of champagne too early.

Business

Apple to invest $850 million in California solar farm

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Here comes the sunThis is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

a, Men's Varsity, Sports

Redmen stung in playoff opener

by Alex Sirois on

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The playoffs are a fresh start during which anything is possible, and this was exemplified in game one of the opening round series between the Concordia Stingers and McGill Redmen in the OUA East. The fierce rivalry was a one-sided affair during the regular season, as the Redmen took both games with 5-3 and 5-4 wins. In Wednesday night’s game, however, the Stingers embraced the blank slate that the playoffs afforded and took home a 6-4 upset victory in McGill’s McConnell Arena. 

The Redmen got off to a rough start with alternate captain Patrick Delisle-Houde receiving a game misconduct for an ugly check from behind on Concordia defenseman Gabriel Bourret 11 minutes into the game. A five-minute power play followed for the Stingers and the Redmen’s third-ranked penalty kill unit in the OUA could not hold off for long. A quick flick from Concordia winger Olivier Hinse on a wraparound ended up awkwardly deflecting behind sophomore goalkeeper Jacob Gervais-Chouinard and into the net. Despite holding the best goals against average in the CIS, Gervais-Chouinard struggled to assert his dominance in net, resulting in a total of four goals on just over 30 shots. The flimsy goal did not get in the way of Head Coach Kelly Nobes’ team, as star freshman defenceman Samuel Labrecque responded quickly with a rocket from the blueline to open the scoring for the Redmen. 

The teams went into the break tied, and both came out swinging in the second period, which was marked by two Concordia goals. A relentless forecheck from senior centre Guillaume Langelier-Parent wore down the Stinger defence, and great plays from silky-handed sophomore winger Pietro Antonelli gave the crowd something to cheer about, but McGill could not crack Concordia netminder Robin Billingham. The Stingers’ backstop recorded 40 saves on the night in one of his best outings this season. 

By the final period, the game’s outcome seemed certain, even more so when Hinse added his second power play goal for the visitors eight minutes in. The goal, however, acted as a wake-up call for the Redmen offence. A sudden surge in energy from the home team led to a pair of goals—one from rookie winger Simon Tardif-Richard and another from the red-hot Labrecque—bringing the game within one with just over two minutes remaining. Nobes made the call to pull Gervais-Chouinard in hopes of tying things up in the final moments, but Concordia would go on to score two empty-net goals. Langelier-Parent scored the final Redman goal off an amazing through-the-legs set up by Antonelli, but it was too little too late. 

Nobes stressed the importance of building off of the strong third period moving into game two, and touched on areas that needed improvement after the loss.

“The penalty kill needs to be something you can lean on and we weren’t able to do that here tonight,” Nobes said. “We responded well to the adversity we faced and that’s the lesson we [learned] from tonight’s game. You’re going to face adversity in the playoffs and you’ll need to adjust and adapt. So we’ll regroup here and take what we’ve learned into our game Friday.” 

The series is best-of-three, leaving plenty of opportunities for the tenacious Redmen to turn things around. If McGill’s third period play is any indication of what comes next, this series should go the full three games. 

a, McGill, News

Fire breaks out in Royal Victoria College residence

by Jenny Shen on

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A fire broke out on Feb. 10 in an upper floor of the Royal Victoria College (RVC) residence and firefighters were called to the scene just after 11:00 a.m. The fire was contained and extinguished shortly after arrival, according to Montreal fire department Chief Gordon Routley.

“There was a fire at the very highest part of the attic of Royal Victoria College,” Routley said at the scene. “[It] seems to be confined to a very small area there. We don’t really know what started it, but we got into the void space and found the fire. It seems to be under control now.”

McGill Food and Dining Services Director Mathieu Laperle explained that the fire mostly affected the West Wing of RVC.

“There was extensive damage to the West Wing roof, a section of which has been dismantled,” Laperle said. “There remains no information about the cause of the fire.”

“[The fire was] not very big,” Routley said. “They were able to extinguish it when they found where the fire was—only took a couple minutes once they got water on it. There weren’t a lot of people […] inside the building when we arrived, and they were coming out. [The students] were evacuated when we got here. McGill’s taking care of them.”

Laperle added students would be relocated for the night to evo, a privately-run student residence on Sherbrooke.

“Many of them will be allowed into the West Wing to recover their belongings,” he said the day of the fire. “The 81 students who live in the West Wing will be relocated at evo tonight. We don’t know how long students will be out of RVC.

Mehar Gujral, U1 Arts and resident of RVC’s West Wing, explained that most RVC residents will be staying at evo Sherbrooke until this Friday.

“We’ve been living in evo since Tuesday,” Gujral said. “After this Friday, floors one, two, [and] three will be allowed to move back. Floors four and five will be permanently relocated to other McGill residences.”

Gujral continued to explain that the extent of damage varied throughout the residence.

“[For] my room, it was mostly water damage that was sustained, because the fire didn’t actually reach our rooms,” she said. “But some of the other rooms sustained greater damage in terms of holes in the ceiling […The construction workers] completely sealed off the fifth floor and part of the fourth floor for renovation.”

According to Laperle, costs for repairing the damages incurred from the fire are still unknown.

“It’s too early to come up with a figure,” he said.

Apple

Hands on with the Apple Watch

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This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

IMG_0512

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Social Media

Why Twitter struck a deal with Google

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This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Long copy or short – You decide

As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth is, fact is, and who’s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That’s why God gave us big blue pencils. So we can expunge every example of witted waffle.

For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your entry demands more of her husband‘s time than it should.

But you will know why, won‘t you? You will have given her husband a chance to immortalize himself in print, writing some of the most persuasive prose on behalf of a truly enlightened purveyor of widgets. And so, while your dedicated reader, enslaved to each mellifluous paragraph, clutches his newspaper with increasing interest and intention to purchase, you can count all your increased profits and take pots of money to your bank. Sadly, this is not the real copy for this entry. But it could well be. All you have to do is look at the account executive sitting across your desk (the fellow with the lugubrious face and the calf-like eyes), and say ”Yes! Yes! Yes!“ And anything you want, body copy, dinners, women, will be yours. Couldn’t be fairer than that, could we?

a, Martlets, Sports

Martlets dispatch lowly Stingers

by Aaron Rose on

More in a:

 

McGill Redmen
65

 

 

Concordia Stingers
54

 

How do you stop the Martlets’ junior centre Alex Kiss-Rusk? The Concordia Stingers (4-8) certainly didn’t have an answer to that question Thursday night, as the McGill Martlets (11-1) downed their opponents 65-54 in Love Competition Hall. While their 11-point home victory wasn’t enough to impress Head Coach Ryan Thorne, their 72-48 dismantling of the Stingers on the road did the trick for the 11th-year coach.

The Martlets found themselves down 7-0 to start the game but an 11-point second quarter by Kiss-Rusk had McGill up three at the half.

“She’s 6’4—she’s big,” Thorne said. “She can dominate in the paint, and when she looks to dominate in the paint, [good] things will happen.”

According to Thorne, he has been on Kiss-Rusk’s case for being too unselfish and passing out of scoring opportunities, but three straight games with 15, 20, and 14 points respectively should be enough for her to dispel her coach’s criticism.

The Martlets stretched their lead to seven in the third quarter, but they just couldn’t put away the Stingers, who took a two-point lead just before the seven-minute mark in the fourth. McGill fought back, led by fourth-year wing Marie-Love Michel, who came up big for the Martlets, scoring a season high nine points, all in the fourth quarter.

 

“We can fight when it’s time to […] but I already knew that,” Thorne said about his veteran squad. “We’ve got a good group of girls [who] have been there before and they know what it means to dig deep.”

 

While the Martlets continued to prove that they’re a tough team to put away, Thorne was unhappy with his team’s defence.

 

“Not happy, I don’t think we played well,” Thorne said. “I think Concordia fought hard [.…] Our overall team defence was poor and we let them get easy opportunities. I don’t think that’s the level of basketball we should be playing.”

 

Thorne’s post-game comments come as a bit of a surprise after his squad held Concordia seven per cent below their season shooting average and forced the Stingers into 6.5 more turnovers than their season average.

 

On Saturday, hoping to spark his squad, Thorne rejigged his starting lineup. Guard Carolann Cloutier found her way into the starting lineup, taking over for the struggling Marika Guerin. The move paid off for the Martlets, who shot 42.6 per cent from the field while holding the Stingers to their second-worst offensive performance of their season.

 

Concordia once again jumped out early, but a 23-point second frame by the Martlets coupled with some stingy defence was just too much for the Stingers to handle. Mariam Sylla led the way for McGill with 18 points on a scorching 78 per cent shooting. Cloutier again scored 12 points, this time as a starter, while Jenn Silver was dominant off the bench with 11 points and six rebounds.

 

The Martlets head to Bishop’s this Valentine’s Day for what could be a very one-sided game. The Gaiters have yet to win a game this season and haven’t put up much of a fight against McGill this season. If the Martlets come away with a victory in Lennoxville, they’ll have a chance to clinch the top seed in the RSEQ tournament in front of the McGill faithful Feb. 19 when they face off against the UQÀM Citadins.

a, Science & Technology

World Cancer Day

by Lydia Kaprelian on

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With the combined efforts of the Cedars Cancer Foundation, Cedars CanSupport, and The Rosalind and Morris Goodman Cancer Research Centre, the third annual World Cancer Day was held in a fully packed amphitheater at the Montreal Neurological Hospital. The public forum focused mostly on palliative care—care for the terminally ill—with this year’s theme titled “How to Survive Cancer? Not Beyond Us.”

The night opened with a moving talk from two-time cancer survivor Tristin Williams. Despite undergoing multiple surgeries, a titanium hip replacement, and radiation therapy, Williams remains strong in the face of cancer.

“Living with cancer can be difficult, but with our life stories, we can inspire the minds of those who could lead us in the direction toward healing and could one day find a cure for this disease,” Williams said.

He urged the audience to observe a moment of silence for those who had lost their battle to cancer. The silence ended when Williams struck a drum, increasing the tempo and volume until the crowd joined in to clap with the beat. In a beautiful moment of harmony, Williams set the tone for the evening, calling on the audience to focus on the energy of survival. 

Dr. Manuel Borod, an assistant professor of oncology at McGill, then introduced the Division of Supportive and Palliative Care at the McGill University Health Centre (MUHC), followed by the forum experts. 

As the Director of Survivorship at MUHC, Dr. Gen Chaput highlighted the burgeoning need for survivorship care. 

“Right now, there’s approximately one million cancer survivors in Canada,” Chaput explained. “By 2020, that number is expected to go to two million.”

Chaput’s presentation touched on developing research on ‘chemo brain’—that is, a brain’s function being altered due to chemotherapy, higher rates of sexual dysfunction, sleep disorders, anxiety, and depression among cancer survivors. With survivor rates increasing, Chaput emphasized that it is increasingly important to provide palliative care.

 

 

 

 

 

 

 

526 Canadians diagnosed per day
 
 

 

 

 

 

 

 

Afterwards, Dr. Jordi Perez, an anesthesiologist and cancer pain specialist, explained the importance and stigma behind cancer pain drugs. Perez aims, through his work, to provide targeted treatment to maximize effectiveness and minimize side effects.

Dr. Robert Kilgour, associate director of the McGill Nutrition and Performance Laboratory, gave a presentation on exercise and nutrition to conclude the World Cancer Day talks. Because cancer patients are immunocompromised, they need a clean environment to stay healthy. As part of his basic nutritional recommendations, Kilgour emphasized the importance of consuming calories and maintaining a healthy weight.

“People tend to cling to the new things in the news, the next miracle product,” Kilgour explained. “Our clinical nutritionists want to bring people back to the basics.”

Kilgour then highlighted the need for research in the developing field of exercise oncology. Common knowledge demonstrates the importance of regular physical activity for healthy people, but staying active is even more important for cancer patients.

“We do know […] that in specific subsets of cancer patients, you can see up to a 30 to 40 per cent risk reduction in breast cancer and colorectal cancer recurrence,” Kilgour said.

Staying physically active means that patients are less likely to have to wait for further treatments if the doctors fear the patient is too weak.

“There’s a very narrow window of time between diagnosis and the time they start treatment,” Kilgour explained. “As exercise scientists, we take advantage of any time period to help the patient become a stronger individual so that they can take chemotherapy and radiation therapy […] so that they’ll become a ‘better’ patient.”

The World Cancer Day presentations pointed to a more holistic sense of care to improve patients’ quality of life during and after treatment. Though many have lost their battle, the public forum cast a hopeful light onto the future of cancer care.

“Let us fight for all the individuals we have lost in the cancer community,” Williams urged. “They will never be forgotten. Let the impact that they have had on our lives give us the fuel to keep pushing forward.” 

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