I have a go-to answer when someone asks how I speak English so well, despite it not being my mother tongue: “I consume a lot of Western media.” Despite the benefits of this habit, that short phrase also encompasses the constant struggle of disentangling my self-worth from the harmful messages I have absorbed from the screen.
I was fortunate enough to grow up in Pakistan largely surrounded by people who shared my culture and experiences. Because I could see myself reflected in those around me, I was mostly protected from the prejudices built into Western media.
Things changed when, in 2019, I moved to Canada to attend McGill. Suddenly, I found myself in the “Western World” that I had idealized in my head, and I was met with an identity crisis: Where did I fit in? It became painfully obvious that as a South Asian Muslim woman, I had never identified with anyone I had seen on-screen. Most of the people I interacted with here had preconceived notions of me that clashed with my self-identity and threatened to shake themy notion of who I believed I was.
For better or worse, popular media has shaped my view of the world for better or worse. Media plays an important role in society, acting not only as a source of information about the world but also as a reflection of social norms and attitudes. On average, people around the world spend over 7.5 hours per day consuming media of some form, with American consumers tending to have a higher daily average than most.
However, the dominant media we consume rarely reflects the diversity of its consumers. According to U.S. Census Bureau estimates, almost 40 per cent of the U.S. population was non-white, yet in 2017 people of colour only made up 19.8 per cent of lead film actors, as per the UCLA Hollywood Diversity Report.
This disparity persists across multiple forms of media. A 2020 //New York Times// article revealed that only 11 per cent of books published in 2018 were written by people of colour. Similarly, a study conducted by Women in View that explored racial diversity in the Canadian film industry found that of all people given TV writing credits, only 6.3 per cent were Black, Indigenous, and women of colour.