Music

Capitalizing on fanbases is a win-win for artists and companies

Celebrity fanbases such as BTS’s “ARMY,” Beyoncé’s “Beyhive,” and Taylor Swift’s “Swifties” all have one thing in common—they are incredibly loyal. From buying front-row concert tickets to investigating every detail of social media posts, these fans follow their idol’s every move. Such devout admirers make for perfect marketing targets for[Read More…]

POP Montreal festival showcases a diverse repertoire from a safe distance

POP Montreal International Music Festival returned to Montreal on a high note this September, after hosting their 2020 edition via hybrid format. Presenting a series of concerts, exhibitions, and multidisciplinary art events, the festival showcased many burgeoning, unique artists. The McGill Tribune experienced POP Montreal’s colour and vibrancy, with highlights[Read More…]

Homeshake’s new album ‘Under the Weather’ is a musical rendering of distress and isolation

Homeshake, also known as Peter Sagar, is a Montreal-born and Toronto-based artist known for his mellow sound and poignant lyricism. Under the Weather, his fifth studio album, is a 12-track confession of depression and isolation. Although Sagar wrote the morose album in 2019 after mental health struggles secluded him from[Read More…]

Read the latest issue

Read the latest issue