Pop Rhetoric

Pop Rhetoric: Selling horror

Three weekends into its theatre run, Andrés Muschietti’s It continued to lead the box-office with an impressive $29.8 million three-day total. Simultaneously, Darren Aronofsky’s mother! kept collecting dust with a meek $3.3 million in its second weekend despite strong TIFF word-of-mouth and Jennifer Lawrence’s star power. Both films are critically-acclaimed,[Read More…]

Pop Dialectic: Film Reboots

End the Reboot Hollywood and content creators of all kinds have always been influenced by those that have come before them. Some of the greatest films of all time are based on previous works: The Godfather, To Kill a Mockingbird, and One Flew Over the Cuckoo’s Nest to name a[Read More…]

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