Pop Rhetoric

Where do I begin: NFTs

Non-fungible tokens (NFTs) are the new year’s craziest phenomenon and strangest mystery. Following in the footsteps of Bitcoin and other cryptocurrency investments, these tokenized digital commodities have taken the internet by storm. NFTs allow collectors to own original pieces of artwork in the digital form. What started as a way[Read More…]

Capitalizing on fanbases is a win-win for artists and companies

Celebrity fanbases such as BTS’s “ARMY,” Beyoncé’s “Beyhive,” and Taylor Swift’s “Swifties” all have one thing in common—they are incredibly loyal. From buying front-row concert tickets to investigating every detail of social media posts, these fans follow their idol’s every move. Such devout admirers make for perfect marketing targets for[Read More…]

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