On Feb. 9, the Olympic Torch will complete its journey to the PyeongChang Olympic Stadium for the 2018 Winter Olympics Opening Ceremony. For the 16 days that follow, millions of Canadians, from as far as 9,000 km and 10 time zones away, will tune in to support the world’s best winter athletes. Among the viewers are a generation of girls who, if previous years are any indication, will walk away with full hearts and imaginations.
Every year, the Olympic Games face warranted criticism; they’re wasteful and frivolous, and place excessive strain on host cities and nations. For all of their flaws, however, the Olympic Games remain unmatched in one area: Their ability to inspire for young girls and women. The Games provide a perfect storm of national pride, compelling female athletic journeys, and incredible performances. They’re perfectly suited for casual viewers, as the high-visibility and event diversity make the Games an accessible introduction to a wide variety of sports—and the wealth of women competing in them.
Nachi Fujimoto, a diminutive defender on Les Canadiennes de Montréal, hails from an unlikely hockey hometown: Sapporo, Japan. Hockey flies far below the radar in Japan, and the Olympics provide key coverage—alerting young people to opportunities in lesser-known sports.
“In the Sochi Olympics [in 2014], the Japanese women’s team qualified, and hockey gained popularity,” Fujimoto said in an interview with ///The McGill Tribune///, translated from Japanese*. “Before then, some people knew about the sport, but sports like baseball and soccer [were] much more popular. But when the Olympics came around, hockey gained popularity.”
Beyond simply exposing viewers to new experiences, the Olympics provide a unique opportunity to connect with positive female role models. With each iteration of the Olympic Games, a new set of heroines emerges from the sporting elite. The international success of women like Hayley Wickenheiser, Clara Hughes, and Christine Sinclair’s encourages new participants to try their respective sports. Strong female athletes play a vital role in encouraging girls to get involved in athletics, and this relationship can be leveraged to maximize benefits for young women.
